For the execution of this proposal, readings of authors of the respective areas had been carried through, beyond previous survey of deriving previous televising programs of similar proposals. Although it is still in its initial steps, the new televising model, that if considers to transmit a content of bigger quality audiovisual and endowed with interatividade, reveals promising how much to the intention to carry through the social inclusion from the search for a new televising model, potentially more democratic and abundant. Word-key: Digital TV. Long tail. Generation Y. New Medias. Environment Introduction the television became an extension very including human being, who has the capacity to involve and to awake feelings and sensations of the most varied types in the viewer.
The way technician provided an extension of the sensorial capacities of the man. Of this form, the viewing one passes if to feel part of the content which attends e, as direct consequence, occurs a bigger integration of social mass (MCLUHAN, M., 1964). In the conception of the scholar, ' ' … it involves in them in a mobile and impressive depth, but that she does not excite in them, she agitates or revoluciona' ' (MCLUHAN, M., 1964). With the progress of the technology, the medias have if I validate of the process of digitalizao of the information and increasing easiness in the dissemination of these contents. Ally to this context, adds the process of miditica convergence that comes occurring has more than one decade little. In this direction, the social relation between media and individual started to suffer to modifications the convergence do not occur by means of devices, for more sophisticated than they come to be. The convergence occurs inside of the brains of individual consumers and in its social interactions with others. Each one of us constructs proper personal mythology, from pieces and extracted fragmentos of information of the flow miditico and transformed into resources through which we understand our life daily (JENKINS, H., 2008, P.