To do business on the Internet should lead with information, in particular with information from consumers of a product or services. It is information that only I could control with a social art that carries much value for people. Internet with the power of recommendation is impressive, and so this will be favorable to a company makes lack satisfaction of its clients. Very few companies have a second chance. It is what happens with Apple that I lead the first boom of personal computers, but fell behind the viral power of the quality and performance of the Microsoft PC.
Steve Jobs was withdrawn from the company and returned. Then we saw the storm I untie with each release of iPhone, managing to grab a huge share of the market for smart phones. Eric Schmidt, CEO of Google, said that the information technology of mass consumption is now being moved to mobile phones. If Apple cling to market share that now dominates could become the world’s largest technology company. Apple, After 15 years it already exceeded the revenue of Microsoft. The rise of personal computers and desktop seems to have ceased. Current mobile phones market share numbers change much in a short time.
Here Apple only has 4.1% of the market, last year was 2.5%. But the story is different with smart phones. Apple is selling many more smart phones, by quarter, that Research in Motion, the BlackBerry manufacturer. But this competition from Google’s Android, which through open source licenses, expected to overtake Apple and marginalize in the same way that happened in the PC. Apple bets on the philosophy of a lifestyle differentiated to attract users, looking for fanaticism rather than the clientele. Now it is taking off in China where Android had advantage. That opening stores everywhere to be more within the reach of people. Apple has your operating system, hardware, chipset, microprocessor and its own stores, allowing you to capture more margin. But Google also you are interested in this market and could force Apple to be more open. Apple to get to the top and stay there, Apple would have to solve some highly competitive problems as beating Nokia with the costs of cell phones in low range. But it should also ensure the resurgence of the Mac as a platform to move forward. And what about TV? Only a few years ago the figures that Apple handles now would be just fantasy, something ridiculous like workable possibility. But internet is allowing these achievements with the power of information in the hands of its users. Fountain Original author and source of the article.