On the market now dominated by "the tyranny of choice" that is a situation where a lot of similar and very difficult to figure out what's what. Especially in a sea of advertising, which often does not endorse any quality, but simply says that us the best and cheapest. What is it and what is different about the similar look very hard. This does not apply to those who have an exclusive product only and not anywhere else like this. But in that and in other situations in the first place the issue of revenue goes seller. Sold as though you had not called. Manager to work with clients, consultant, sales representative – call it as you like – it's the seller. Its essence – to enter into communion with all those who are willing to talk to him, to create a comfortable environment in order to show him the benefits of a product or service and help you choose from a large number of customers who may see these benefits and realize, buying goods or services company.
He salesman and he's the one who brings the company money. Whatever the company might be. Even if there is a very high demand for your products or services – the seller must work very quickly, so quickly take the money and record on human services. It's his job. If he does not do it well – the money will be enough. Give this idea for granted. In receiving the money the seller – the main person.
We're not talking about business, where the sale takes place as if by itself, have contracts for the supply and exchange of goods and money is automatically granted the action. So you have those who bring money into the company. This is the essence of marketing – getting money into the company. Sale – part of the marketing to say about it.