Customized CRM Is Gaining

ecenta is new SmartUp solutions at the CRM-expo before Walldorf, 24 September 2010 industry-specific CRM offerings, which were quickly implemented and integrated into existing business processes, are increasingly popular. For this reason, the ecenta AG on this year’s CRM-expo (Hall 12, stand E14) presents from 12 to 13 October of their current SAP solutions for SmartUp. The company from Walldorf shows at the fair in Nuremberg also specifically for IT professionals the SAP CRM IT service management solution (ITSM). The current ecenta SmartUp solutions are tailored to industry-specific offerings for SAP CRM and SAP business communications management (SAP BCM). SAP BCM is an IP-based communications solution that provides all functions for the cross-channel business communication. As a stand alone installation, the software replaces the parallel operation of conventional telephone systems at different locations. This creates a single virtual network node, from previously isolated systems for the enterprise telephony the monitors inbound and outbound contacts on all channels. Management and forwarding can functions for queue is time streamline numerous in – and outbound activities.

SAP develops further value-added BCM in combination with SAP customer relationship management. Because the solution relies exclusively on standard interfaces SAP integrates CRM within fully BCM with SAP for a fixed price of 8-14 weeks. In addition to the SmartUp solution “BCM for SAP CRM” ecenta presented at the CRM-expo “CRM for insurance” as well as “CRM Simply Box” and informed the partnership with sky technologies for mobile CRM solutions and mobile applications for SAP CRM by Sybase. Specifically aimed at catering the “BCM for utilities”-offer. This solution is interesting for suppliers whose customer service is spread across multiple sites, and are looking for a convenient integration of a communication solution CRM with SAP”, explains Joachim Schellenberg, business development manager of ecenta AG. If a company his Customer service wants to reinforce with employees who do not work in a contact center, or if you want to introduce technologies such as interactive voice response without much effort, then the SmartUp offer can be the solution.” For insurance companies, introduces ecenta “CRM for insurance” which provides industry-specific 360 degree view of the customer and includes additional features such as a service ticket process and predefined alerts.