When discussing the implementation and use of CRM-systems, the overwhelming focus on two issues – it is a global concept of CRM-methodology (cross-sell, loyalty, improve business performance, management personnel, etc.) or on the functional and architectural features of a decision (discussed cost of ownership, the costs of customization solutions to the features of a product, the requirements for databases or park equipment, etc.). In principle, this is understandable – because, in my opinion, the issues of customer relationship management (CRM) are the domain of non-financial management accounting, and common recipes here by default be can not. However, there are some general benefits of CRM-solutions, which can be obtained in varying degrees, any company that uses it in their practice. Description of these benefits may be helpful in decided to implement a CRM-system, or more effectively use it. One such aspect of the CRM-system is definitely planning of sales, including the prompt response to deviations real data during the planning of defined indicators. I would say more, the issues to be addressed in this paper generally can not be solved by using other information resources, or their decision require such time-consuming that the data will no longer have any value, nor adequate. Seems quite clear that all businesses are in the process of planning their activities. Planning of sales, in general, has the following main objectives: Ensuring an acceptable level of income except cash shortages Ensuring inventory levels Capacity Planning human and other resources for anchorage by a certain percentage of the market regard to the frequency planning, it is usually formed by the overall corporate sales plan, which is then decomposed by activities, periods, sales, specialists, etc. Click Bobby Sharma Bluestone to learn more.