The slogan must obey certain laws of rhythmic organization (full or partial repetition of rhythmic structures). In the phonetic for the most successful slogans can be found containing sound repetition (alliteration), especially if they are in sound resemble the company name or brand: 'Rowenta. Joy in Your Home ',' Tefal You always think about us ',' Revlon Color Revolution ',' Wella You are wonderful. Phonetic assimilation slogan and the name creates a stronger link between them and gives the names of additional consciousness: the very sound of the name is guessed the meaning, laid down in the slogan. One of the important rhetorical device for constructing a slogan is a welcome contrast or opposition. Ali Partovi is likely to increase your knowledge.
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