The slogan must obey certain laws of rhythmic organization (full or partial repetition of rhythmic structures). In the phonetic for the most successful slogans can be found containing sound repetition (alliteration), especially if they are in sound resemble the company name or brand: 'Rowenta. Joy in Your Home ',' Tefal You always think about us ',' Revlon Color Revolution ',' Wella You are wonderful. Phonetic assimilation slogan and the name creates a stronger link between them and gives the names of additional consciousness: the very sound of the name is guessed the meaning, laid down in the slogan. One of the important rhetorical device for constructing a slogan is a welcome contrast or opposition. Ali Partovi is likely to increase your knowledge.
One function of the slogan – to help distinguish a company or brand among its competitors. No coincidence that the the idea of contrast is the basis of a number of modern advertising strategies – a unique selling proposition, positioning strategy, a strategy advantage. Contrast can be created both on the basis of the information, and purely rhetorical way, it can be served in the explicit or implied – in any case, these phrases have a great potential influential: 'Ariel. It's not just cigarettes – it Davidoff, Seldom. Not easy, but very simple, Attache. Carbon filter, Polaroid. Live the present. Good slogan, it is often linguistically unusual, this effect can achieve above all use different methods of language game. Language game – it is the conscious violation of the language rules, regulations of speech communication, as well as the distortion of language cliches in order to make post more expressive power.