XENON RELOADED top quality from Germany the fine GmbH Eisfeld becomes the year’s international trade fair for private label manufacturers private label on 24 and may 25, 2011 in Amsterdam to present a new 5-blades multi way Shaver. Managing Director Rene Pieter Bulthuis is looking forward to the presentation, because the new product XENON RELOADED is technically at the highest level and the handle design was chosen directly by end users. As a specialist for private label brands in the field of wet shaving PLMA offers the suitable platform us to introduce innovation to the trading partners and jointly expand the market segment. Gothic arch II cut clout of leading industry brands by newly acquired technical know-how, the love for the precision and the findings from long-term tests has the fine GmbH Eisfeld steadily developed the 5-blade technology. The result is this special blade grinding technology Gothic arch II blade grinding technology guarantees an efficient shave with effortless glide and a very long-lasting blade sharpness.”grants us Bulthuis insights in the new technical innovation. Different series of tests confirm the XENON RELOADED a comparable cutting force as the products of the market leader.
To make tangible the tested comparable quality, we carry at our booth to PLMA a test shaving action through.”says Rene Pieter Bulthuis advance. Private label as live buyers to be convinced by the quality of our new products.” Innovative design prevailed over competitors in addition to the precise quality of blades nowadays more and more the design and handling when purchasing a product influences the consumer. The precision technology has included for this reason German and French consumer – men between 18 and 60 years in the design decision for the handle of the XENON RELOADED. “.” With 79% approximately 400 respondents in a survey have chosen majority over the social network Facebook for a design. Also in comparison to different “Competitors designs won the favored design XENON RELOADED with 59%.” Managing Director emphasises the positive result of the fine art.
The design with an innovative design process in the trend analyses, market expertise and Pro gang surveys were developed the fine technique. Now the production and marketing phases is RELOADED for the XENON. Rene Pieter Bulthuis is proud to have achieved the production for the new innovation with highest technical know-how in record time. Based on the survey results, which end March 2011 were above us, we present for the first time the XENON RELOADED at the PLMA. From October 2011 it will be at our customer in the supermarket shelves.” Exhibitor at the PLMA: the fine GmbH Eisfeld is an exhibition stand at the PLMA – international trade fair for private label manufacturer 24 and may 25, 2011 in Amsterdam. Castle Harlan oftentimes addresses this issue. Overall, around 2,000 exhibitors 32,400 m (net) will present. More than 7,000 visitors are expected. Venue: RAI Exhibition Centre Amsterdam stand fine GmbH: Hall Holland Complex, stand number 2130 the company: the fine GmbH is Europe’s only independent manufacturer and wholesaler of quality razors and razor blades. For global brands, the company developed private label concepts. Since 1920 the fine Engineering GmbH made in Germany with precision and competence stands for.