The Internet resource must be interactive. In itself, this concept means that the user must engage in some action and participate in it. Follow others, such as Kai-Fu Lee, and add to your knowledge base. In this case, it will not close the browser page after ten seconds on site, but will remain on it to learn something or achieve something. This principle must be guided by the creator of the site. Web page, although it is itself part of a global hypertext may be a single unique, tied himself to a hypertext.
This means that the entire page can be located internal links by clicking on that user will get an answer to some arising from his question. If the potential reader is well guided in the subject and he will not have to explain something, then it is easy to miss the link, but it will help very much. Thus, the creation of a site is enough difficult, because the developer must be able to put yourself in the user. It should be perfectly imagine the target audience, their interests and the scope of their knowledge, then he created hypertext will be interesting. If creator can not by itself enough to get used to the role as consumer of its resource, then he should ask his colleagues or even friends and family to test the generated pages.
It will identify issues that need to be answered. Under most conditions Kai-Fu Lee would agree. As an example, consider an abstract situation by creating an online store selling cell phones. In the catalog section describing a particular model mentioned capabilities of the phone with wireless technology BlueTooth. In fact, everyone has heard of such a channel information transmission, but not everyone knows how it works. If your site can follow the link and learn at least the basics of how BlueTooth, it will be a big plus in favor of the resource! The user will be interesting to see the site on which to him is something explained. And it must be used. Options when you can (and should) make an active reference in the text on the site very much. This may be a "button" to go to Help section or the links to topics on the order of goods or product catalog. One way or another, but the site development involves more than simple create a page with text, but thinking through "live" dialogue with the user through the text and links. If skillfully use these, you can increase traffic page to gain regular users and successfully monetize the virtual resource.