This would require at least go to his site or meet with the promotional and advertising materials. Conscientious and caring about their image companies are making considerable efforts to put a barrier to fake their products and inform customers. "Products that use the market in high demand, often forged on an industrial scale. For Knauf this is a painful question, because counterfeit encroaching on the reputation that we cherish. Only in Russia we have to additionally protect the product packaging and spend money on advertising these remedies "- emphasizes Gerd Lang, General Manager of Knauf cis (one of the largest manufacturers of building materials in the world). In the fight against counterfeits, many manufacturers pay special attention to distribution channels. Thus, propleks (Russia's largest producer of pvc window-profile of Austrian Technologies) certification practice partners – manufacturers of windows, running on its core systems. The audit audited production, technology and equipment companies, which provides additional assurance.
Attention to the packaging! Statistics shows: mostly on stroyrynke fake dry mix (CAS), which are necessary and for large-scale construction and normal repairs. Pondering the acquisition of cas, we must first determine the location of future purchases. "If we talk about counterfeit applied to dry construction mixtures, this problem has a very clear geographical location – Moscow and Moscow region. There are a large number of construction markets, where it sold the lion's share of imitations of well-known industry brands. So I would advise buy these products from the warehouses of authorized dealers or large chain diy stores – hypermarkets.