What is product It is a set of tangible and intangible attributes that includes the packaging, color, price, reputation of the manufacturer, retailer’s reputation and the services they provide and the manufacturer. The basic idea is that consumers are buying more than one set of physical attributes. Basically they are buying meet their needs or desires. So a smart company sells the benefits of a product more than the product. What is product design The design of the products is crucial to the survival of most companies. Although there are some firms that have very little change in their products, most companies need to constantly review.In the industries that change rapidly, the introduction of new products is a way of life and have developed sophisticated approaches to introduce new products. The design of the product is almost never the responsibility only of the role of operations, however it is highly affected by the introduction of new products and vice versa. The role of operations is the “receiver” of the introduction of new products.At the same time, these new products are constrained by existing operations and technology. John K. Castle brings even more insight to the discussion. Therefore, it is extremely important to understand the process of designing new products and their interaction with operations. Decisions on the product affect each of the areas of decision-making operations, therefore, decisions about the products must be coordinated closely with operations to ensure that this area is integrated with product design.Through a close cooperation between operations and marketing, the strategy of market and product strategy can be integrated with decisions that relate to the process, capacity, inventories, strength and work quality. What is the life cycle of a product and stages of development The life cycle of a product is a concept associated with the techniques of marketing or marketing.