Newspaper Houses Turn To Tablets

65 Percent of the publishers offer their readers apps for tablets also applications for smartphones and mobile Web pages did the majority of the publishers offer Frankfurt / Main, Germany, April 30, 2013. Apps for tablets and Smartphones, as well as mobile optimized portals have established themselves in the German newspaper houses. Hot topic is the Tablet for the 65 percent of Publishers currently offer its own app. 51 Percent of the publishers have a Smartphone app for their readers. These results is the ZMG newspaper marketing society, Frankfurt am Main, in a broad-based Publisher query. A total of 103 publishers participated in the evaluation.

2012, The newspapers according to AGOF reached monthly 6.2 million unique users with their mobile offerings. Tablets are a promising newspaper channel currently continue to increase the number of mobile users. In particular tablets are on the rise,”explains Markus Ruppe, Managing Director of ZMG newspaper marketing company. The larger compared to other mobile devices displays of the tablets are optimal, newspaper content as Messages to read but also comments and background information. A promising channel of newspaper, as the newspaper houses with their offerings show.” Newspaper content are paid while around two-thirds of the publishers already have mobile applications, is planned in another 28 percent of the publishing houses to introduce. The trend of paid content, 64 per cent of Tablet apps are paid.

When the Smartphones, it is every second newspaper app. In addition to content from the printed newspaper and the website created a fifth of publishers of in addition special content for the app. Mobile newspaper portals already have targeting 62 per cent of publishers in addition to apps through mobile optimized Web sites. Here, 44 percent of the surveyed publishers offer their advertisers targeting. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control. Contact: Ulrike sand Press Officer Tel.