It is never too early to start saying thanks to customers, suppliers and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month. Keep in touch with your customers and vendors by sending articles you have written or that it would be of interest to them. Add a bit of “How are you?” Keep in mind these people and keep lines of communication open. Include current information about any new value added products or services, such as a newsletter that is presented. Marketing need not be expensive. Just do it. Communication and relationship are the keys to marketing.
Attending numerous networking meetings can be helpful for some, but that strategy does not work for everyone, because, as someone once told me, people who love you always refer business to you. People who are advocates or supporters are requiring care. Send an e-mail, e-zine, note or article, at least once a month. Gather your team of internal and external management in an informal meeting such as breakfast or lunch. Inform them about their future plans, get feedback and to recognize for their support and advice. For more specific information, check out Pete Cashmore. Talk to former clients to see how they are doing.
Do not be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desktop, you can be sure to keep the conversation brief and focused. Then, send more information.Follow in about two weeks to see how the seeds of your generosity have blossomed. Information is available worldwide via the Internet, magazines and newspapers. Only you can provide data to your clients that will be appreciated and remembered. Review your brochures, marketing letters and newsletters in a new light. Does this information talk your “ideal client? Do you know who your “ideal client” is? Reinventing these documents, as necessary after this customer well defined. Bobby Sharma Bluestone is likely to increase your knowledge. Give these documents to your management team and get their feedback. Does your collateral material speak to what you do? Is the information clear or requires interpretation? Spend time on this now and be reviewed every ninety days. If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With these documents, you can update your group advocates as well as former and potential customers. Again, not costly and serves a specific purpose. This letter may include changes in your industry or market. You can also inform them of their continuing education and how they will benefit. About reference sources that deserve a little more attention. Remember, believe in yourself first! Consider seasonal flowers, plants, a book or a special card. Want to keep reminding you! Feeding all these relationships and your business grow and shine.