Registration Web first appeared on the network in the 1990s. The term “web log” was initially coined refer to the log file from a server and then expanded to include the meaning of an online journal. Later to avoid confusion, the adoption of the word “blog” to refer to a journal. Today, a blog is defined as an online publication where an author puts his thoughts and personal opinions of the most intimate to corporate ideas, concerns or events, in chronological order on the network. Although there are as many types of blogs online, as there are people, most of these just fall into this kind of blogs: personal Bloggers (the original use of blogs), then there are the organizational and business bloggers. Organizational blogs are meant to facilitate communication between its internal and external public. It can also provide information to external audiences.
Business blogs promote products or services for purposes of profit. Also raise awareness about the company and established as an authority with customers, vendors, through publications that demonstrate their experience in the market. What are the types of content that readers can find a blog for the distribution? The authors’ ideas, opinions, experience in their field of work, curriculum vitae, and homemade recipes, images, audio clips or video streaming, e-books, poetry, plays, products, services and consultations. Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which allow the author to introduce and update new content regularly. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow readers to leave comments and suggestions, to maintain two conversations with the author, who usually does the publication and can respond immediately to your readers. The abilities of the blogs’ to reach and immediately react to a growing mass of audience have made the marketing companies and use them as a strategic tool of marketing.
Also, blogs are very efficient, cheap to use and distribute information quickly. However, before deciding to jump on the bandwagon of blogging, take the time to find out what their goals are to create your own blog. This is a personal, organizational or business blog? This will help you decide what your blog will be included, when it should include and what publishing tools you will use.